LinkedIn
Your Growth Partner on the Path to $10M
You don't have to figure this out alone. Purl Advisors works shoulder-to-shoulder with ambitious founders who feel overwhelmed by wearing too many hats. We turn growth challenges into revenue opportunities, providing the strategic clarity and execution support you need when what got you here won't get you there.
We deliver streamlined strategies with powerful results to guide your business from milestone to market leadership, transforming chaos into scalable growth on your journey to $10M and beyond.
Our Approach
Hands-On Implementation
We don't just recommend. We execute alongside you as true partners, ensuring strategies translate to tangible outcomes and relieving you from feeling solely responsible for your company's success.
Data-Driven Decisions
Every growth initiative is backed by clear metrics and revenue objectives that matter to your business, giving you confidence in your strategic direction when you're anxious about making the wrong decisions.
Simplified Frameworks
Complex challenges require clear solutions. When you're frustrated that previous growth strategies aren't working anymore, we provide streamlined models that make sustainable growth attainable.
Founder Journey -Where Can We Support You?
Early Growth ($1-3M)
You're likely feeling: Stretched thin across too many responsibilities while trying to maintain the growth that got you here.
Common challenges: Establishing foundational systems, identifying scalable revenue channels, and moving beyond founder-dependent sales.
Scaling Phase ($3-5M)
You're likely feeling: Frustrated that what once worked in your sales approach is no longer delivering consistent results.
Common challenges: Optimizing team structure, refining acquisition strategies for predictable growth, and creating processes that don't rely on your constant involvement.
Expansion ($5-10M)
You're likely feeling: Uncertain about your leadership ability to take the company to the next level amidst increasing complexity.
Common challenges: Implementing advanced revenue models, building systems-driven operations, and preparing for market leadership while maintaining momentum.
How We Work Together
We believe in building the bridge as you walk across it, providing tailored support through flexible partnership models:
Strategic Advisory Partnerships
Ongoing guidance and implementation support with regular strategy sessions focused on your most critical growth metrics.
Execution Collaborations
We embed with your team to implement key initiatives, transforming strategy into operational reality.
Growth Workshops
Focused sessions to solve specific challenges with your team, from sales process optimization to pricing strategy development.
"Working with Shannon for 6 months has had more impact on my business than working with other advisors for years!"
Gregg Goldstein, CEO & Founder, EM Consulting Group
Services
  • Revenue Strategy: Custom roadmaps for sustainable revenue growth with clear, measurable implementation milestones.
  • Sales Optimization: Refining your sales process and building team structures that scale efficiently.
  • Market Positioning: Crafting distinctive value propositions that drive scalable customer acquisition.
  • Pricing & Packaging: Aligning your pricing with customer value perception to maximize revenue potential.
Proven Results
73%
Average Sales Cycle Decrease
Reduction from 60 days to 16 days in the time to close a new opportunity, creating faster revenue realization.
2.5x
Average Contract Value Increase
Boosting revenue from $15,000 to $37,500 for each contract without increasing sales volume, through strategic pricing and offering adjustments.
96%
Retention Rate
Clients who continue working with us through multiple growth phases, demonstrating the lasting impact of our partnership approach.
29%
CAC Reduction
Average decrease in customer acquisition costs through channel optimization and messaging refinement, improving profitability as you scale.
Client Success Stories
Our partners have achieved breakthrough results across B2B SaaS and service industries, with measurable growth in both revenue and operational efficiency. They approached us feeling overwhelmed by wearing too many hats and uncertain about their next growth moves, and together we transformed their chaos into scalable systems.
What Makes Us Different
Founder Experience
Our advisors have built and scaled their own companies, bringing firsthand knowledge to every partnership. We understand the isolation of leadership and the burden of making critical decisions alone.
Growth Expertise
Combined experience taking 25+ companies past the $10M revenue milestone across multiple industries. We've helped humble, growth-focused leaders implement the changes necessary to break through plateaus.
Industry Knowledge
Deep expertise in SaaS and service business models with proven growth playbooks, allowing you to benefit from strategies that have already been tested and refined.
Sustainable Growth
Champions of measured, profitable growth rather than dilutive venture funding when possible. We believe in building businesses that deliver value to both customers and owners for the long term.
Let's Connect
Initial Conversation
Schedule a free strategy session to discuss your current challenges and goals, with someone who's been where you are and understands what you're facing.
Strategy Assessment
We'll evaluate your growth trajectory and identify the highest-impact opportunities for breaking through your current plateau.
Partnership Proposal
Receive a tailored engagement plan that aligns with your specific revenue objectives and addresses your unique growth challenges.
Ready to transform your growth trajectory?
Let's build your path to $10M together.
Shannon Plumb is an award-winning revenue strategist, speaker, and CEO/Founder of Purl Advisors who is dedicated to transforming how startups and founders approach sales, growth, and organizational development. With over 20 years of experience driving revenue across B2B SaaS, technology, and services, she has become a trusted advisor for founders navigating the critical scaling inflection points that make or break emerging companies.
Named among the Top 15 Women in B2B Sales To Follow in 2025, 100 Powerful Women in Sales, and 300 Women Making an Impact in B2B SaaS, Shannon has consistently delivered remarkable results—scaling companies, driving exponential revenue growth, and maintaining 100% team retention through critical business transitions. As Head of Events for Women in Sales and an '24 All-Star Mentor with Techstars Accelerator, she champions women's leadership and entrepreneurial potential.
Shannon believes that true business success emerges from authentic connections, strategic insight, and a deep commitment to solving real-world challenges. Beyond her professional pursuits, she finds inspiration in exploring Colorado's rugged mountains, experimenting in the kitchen, and seeking transformative global experiences.
© 2025 Purl Advisors LLC