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The Authentic Leader Circle
Real Coaching. Real Community.
You're Tired of Leading Like Someone Else
Every guru has a playbook. Every framework promises results if you just follow their exact steps. But somewhere along the way, you started wondering: Do I have to become someone else to be successful?
You built your career on instinct and authenticity. But now everyone's telling you that's not enough. You need systems, processes, methodologies. And maybe you do. But why does that mean abandoning who you are?
What if there was another way?
Welcome to The Authentic Leader Circle
This isn't another networking group full of surface-level connections. This isn't training that teaches generic tactics you'll never use.
This is a small-group coaching program for leaders who are done pretending and ready to amplify who they already are.
Here's what we do differently:
Reverse-Engineer Success
We help you reverse-engineer your natural success patterns and turn them into systematic approaches that scale.
Real-Time Coaching
We focus on mindset shifts and skill mastery through real-time coaching on the actual challenges keeping you up at night.
Solve Real Problems
You don't learn theory. You solve real problems. Together.
What You Get
3-Month Quarterly Cohorts (8-12 Leaders Maximum)
6 monthly group coaching calls
(60 minutes each) - Real coaching on mindset, skills, and challenges as they happen
3 monthly hot seat sessions
(45 minutes each) - Deep-dive problem-solving where everyone learns from each other's breakthroughs
Slack community
Ongoing support between calls with leaders who get it
Option to renew quarterly
Continue your growth with the same community or graduate when ready
Investment: $297/month (Founding Member Rate)
Pay monthly or save with quarterly payments
This Is For You're:
Tired of leadership advice that tells you to be someone else
Navigating challenges that feel impossible to solve alone
Ready to stop copying playbooks and start amplifying your authentic strengths
Looking for coaching (not training) focused on mindset and real-world application
Craving community with other leaders who refuse generic frameworks
Done choosing between being authentic and being successful
Especially for: GTM leaders who need community with peers navigating similar challenges, but open to all leaders ready to lead authentically.
What Makes This Different
I've actually lived the transformation I'm coaching.
I've generated $100M+ in revenue over 20+ years by refusing to follow someone else's playbook. But here's what matters most:
9.11+
eNPS Score
Led teams with 9.11+ eNPS (employee Net Promoter Score) - among the highest in the industry
100%
Team Retention
Retained 100% of my team through high-pressure situations and acquisitions
67%
Team Promoted
Promoted 67% of my team post-acquisition - proving authentic leadership develops talent, not just uses it
I've been the homegrown talent who figured it out through instinct. I became the executive who systematized those instincts. I've led through crisis, scaling, plateaus, and acquisitions.
I don't just teach theory. I coach through real challenges with 20+ years of pattern recognition.
While other leadership programs facilitate peer discussion or teach generic frameworks, you get real-time coaching from someone who's actually solved these exact problems at scale - and built exceptional teams in the process.
The Transformation You'll Experience
After 3 months in The Authentic Leader Circle, you'll:
Navigate challenges with confidence
instead of second-guessing yourself
Lead with your authentic style
while driving measurable results
Master skills that work with who you are
not generic tactics that feel forced
Get unstuck on real challenges
through coaching on specific situations
Build a community
of peers who understand the messy middle
Feel energized
instead of drained by another leadership obligation
How You'll Feel
Seen and understood
Not just heard, but truly recognized for who you are beneath the title
Safe to be imperfect
Free to admit "I don't know" without judgment
Energized, not depleted
You'll leave feeling lighter, clearer, ready to lead differently
Less alone
Discovering others navigate the same challenges makes the journey possible
Permission to lead your way
Released from pressure to follow someone else's playbook
Challenged without being criticized
Pushed to grow through questions, not inadequacy
Supported in taking action
Not left hanging with insights but no implementation plan
More connected to yourself
Clearer about your instincts, values, and strengths
Part of something meaningful
Contributing to leaders who refuse to choose between results and humanity
Hopeful about what's possible
A shift from "I have to figure this out alone" to "there's a better way"
Ready to Grow in Community?
Founding Member Rate: $297/month
Join the first cohort and lock in this rate for as long as you continue quarterly.
Space is limited to 12 leaders to ensure intimate, high-impact coaching.
Questions? Email shannon@purladvisors.com
The World Doesn't Need Another Copy
It needs the original you.
Stop following someone else's playbook and start writing your own.
LET'S BE FRIENDS
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